Car Business Insider Launches Talk Show

The Car Business Insider has moved to launch its own supporting self-titled talk show aptly called, "The Car Business Insider". The new show will be hosted by automotive consultant, Robert Liotti.

Liotti is no stranger to either the automotive industry, nor the entertainment industry as he has spent (17) years in professional automotive operations, as well as doing double-time as an actor, musician, and writer. Liotti, who authored a book and numerous published pieces back in the late 1990's for the national horse industry also hosted a radio talk show called, Horse Talk.

Liotti said, "This is a great opportunity that has been in development for a few months. We knew that we would be kicking off in late 2016 or early 2017, and the projections have been very accurate in that regard. I'm very much looking forward to it."

"This is a unique program that will utilize my automotive operations expertise, as well as my passion and experience in entertainment. We will be tackling the issues that affect the retail automotive industry, its consumers, and those who are employed in the business. We will be delivering the program as an internet based show because it allows us to be more frank with our audience without worrying about upsetting advertisers. Some of the biggest radio groups in the country had a look at this program, but were very concerned about alienating one of their largest advertising revenue streams - car dealers," he added.

The show's producer stated that the host is "very well-qualified" and will utilize guests and expert commentary through its audio/video internet delivery to educate and compel.

Global Automotive Consulting Group Emerges as a New Innovator in Training and Consulting

While many automotive dealers seek constant change and improvement, they are also commonly guilty of failing to expense the ever-important task of training, recruiting, and strategy management. Thus, the recent merger of an otherwise conventional, albeit effective consulting firm, with a highly innovative start-up should prove to provide dealers and potential automotive professionals with a more affordable and expeditious option.

                                         

Robert Liotti of Liotti Management Consulting has merged his firm of 5+ years with a new consulting firm called, Global Automotive Consulting Group. Liotti, who has 18 years of experience in professional automotive operations with (18) ASE professional certifications through Ford Motor Company and an impressive track-record of performance, will serve as the principal consultant of the new firm based out of Charleston, SC., USA. Liotti has seen tenure with publicly-held operations such as Sonic Automotive Group, the brainchild of NASCAR royalty, Bruton Smith, and is also a published writer.

Liotti said, "Global Automotive Consulting Group is going to be a cutting-edge innovator in professional automotive consulting using more modern technological delivery methods that will convey expert analysis and resolution while markedly reducing the expense to dealers for those services."

"To those of us who have been vested in the operations end of the business for any time, intelligent dealer operators realize that ongoing training and third-party consultation are the only means of maintaining a fresh perspective. So often, dealers divest themselves of the intricacies of day-to-day operations and then find themselves operating at a serious and sometime unrecoverable deficit

when the P&L statement hits their desk that quarter. It's really no surprise as they have lost sight of the forest for the trees by not maintaining a handle on their namesake," Liotti added.

GACG has aimed its sites on two major missions: 1) Consulting for dealer operators in the forms of process development and implementation, operations management consulting, integrity audits, BDC development, fixed and variable operations compartmentalization, manager development, and employee relations to name a few. 2) Training potential associate employees for a career in the automotive industry.

"One of our primary goals is to recruit new talent and offer a training curriculum to them with which they can, first, acquire a new job, and, second, put that training to immediate use in their new position. Therefore, we are helping to train new job seekers and send them into the workforce with the tools to succeed. And, the best aspect of this function will be the candidate's ability to acquire this training at a very nominal and affordable price. Given the costs of college and technical school tuition, our training can pay substantial dividends in a very short term. Moreover, with a price tag of only $300-$400, the cost is easily recovered. Dealers may choose to provide tuition reimbursement or the candidate should recover his/her investment easily within the first bi-weekly pay period at their new job. Plus, we are there to provide a recommendation for that candidate. This could take some otherwise talented, yet unemployed candidates to something possibly life-changing," he said.

Potential clients can contact carbusinessinsider@gmail.com for more details or call GACG at 1-854-529-7995.

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Exposing Ridiculous Auto Sales Advertising

Are you really falling for this trade vehicle baiting?

If you are like millions of potential car buyers nationwide, you have been exposed to ads from sellers that may look appealing, but the reality is that they have little to no substantive value for you as a shopper.

All too often in the car sales game, gimmicky ads purport 'savings' and extras that simply hold no real value and only present the facade of helping you to make a purchase.

Here's the reality: we have previously redefined a 'trade' as a 'vehicle that you are presenting for sale'. You aren't 'trading' anything; you are obtaining a monetary offer on your vehicle that may or may not present itself as equity against your proposed purchase.

With this in mind, ads such as the aforementioned might suggest that if you have a vehicle worth $5000, the buyer is now most graciously going to pay you an extra $750! 

Does that truly sound realistic?

Think about it: if the dealer intended upon selling 100 vehicles that month that involved 'trades', they would be willing to skew their inventory cost by $75,000? I think not...

Keep in mind (as we have previously discussed) that 'trades' are worth what they are worth. Also keep in mind that as an appraiser, I may assign my buying offer while another appraiser may think your vehicle is worth $500 (in their opinion). Car values are subjective at best.

So what about these ads, you ask? I will politely call them BS. The ads are designed to do one thing and one thing only: get you though the door and in front of a salesperson! 

Rest assured that the sales managers at Enterprise Car Sales are meeting with their salespeople in the morning giving them a copy 'the new ad' and making sure that they are aware of the 'offer'. And I can tell you with certainty that Enterprise doesn't hire the sharpest people in the business from the outset.

INSIDER TIP: stick to our formula of attempting private sale of your vehicle to maximize your return if possible. No car dealer is going to happily hand you $750 with a smile on their face. To them, $750 is gross profit, and that is how the sales department is paid. Do you honestly believe a salesman wants to part with $175 commission? Do you believe a dealer is going to gratuitously add $75,000 to their inventory cost? The answer is emphatically 'NO' on both accounts. $75,000 of 'water' usually puts a used vehicle out of a job.

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